
Trade Show Design
Client: SABA adhesives & sealants
Agency: Flex2Communicate
Design: eight32creative / Ronda Whitaker
Engaged through Flex2Communicate, this collaborative project supported SABA—a Netherlands-based manufacturer of foam mattress adhesives—as they prepared for a key U.S. mattress industry trade show.
The objective was to clearly differentiate and elevate SABA’s two primary adhesive systems—hot melt and spray—within an exhibition environment. In close partnership, we developed a cohesive, multi-channel visual program spanning trade show booth design, environmental signage, print advertising, a trifold brochure, and integrated email and social media assets.
Booth Design
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Print Ads
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Trifold handout for trade show
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Social Graphics
Graphics created for client to post on their social media channels
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Signage
Table Signs
Inviting buyers to visit their tech center for demonstration on how the adhesive products work | Front and back
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Sponsorship sign
Lading buyers to booth space (120" x 72")
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